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For wholesale businesses

Wholesale sales through your own online store

Create a convenient B2B channel where repeat buyers see their own terms, place large orders faster, and return for replenishment.

Your own B2B channel Flexible sales terms Integrations & automation
B2B STORE Your wholesale channel
Customer order № 2481
New
Wholesale cart 128 items
PRICING Customer-specific terms
VOLUME Quantity & multiples
REORDER Easy replenishment
SYNC Products, stock, orders

Flexible pricing

Different terms for individual customers and buyer groups.

Bulk orders

Minimum quantities, pack sizes, and rules for wholesale ordering.

Repeat purchasing

Make it easier for regular buyers to return and place the next order.

Integrations

Connect the store with accounting, stock, delivery, and payment systems.

Wholesale workflows

A store built around wholesale sales terms

A wholesale buyer needs more than a retail catalog: fast access to their pricing, assortment, and repeat ordering.

Customer groups

Segment buyers by relationship type and apply different commercial terms.

Wholesale pricing

Use specific prices, volume discounts, and customer-specific terms.

Minimum quantities

Set minimum quantities and ordering rules where your assortment requires them.

Customer account

Order history, addresses, and buyer details stay in one place.

Repeat orders

Shorten the path from returning to the store to placing the next replenishment order.

Order workflow

Orders enter one system and continue through your existing processing workflow.

Buyer journey

Wholesale ordering without unnecessary steps

Returning buyers should not have to request a price list and re-confirm the same basic terms every time.

01

Sign in

The buyer enters their account.

02

Their terms

They see the relevant assortment and pricing.

03

Bulk order

They add the required quantities.

04

Checkout

They choose available delivery and payment options.

05

Replenishment

They return later and place the next order.

Pricing & terms

Different buyers — different terms

You do not have to maintain separate price lists manually. Customers can be segmented into groups with the appropriate pricing and discounts applied in the store.

  • buyer groups and customer types
  • specific and volume pricing
  • terms adapted to the sales workflow
Customer groups / specific prices
Wholesale pricing and customer groups settings
Catalog / search / cart
Catalog for a large wholesale order
Large assortment

Find and add the right products quickly

Wholesale buyers depend on catalog structure, search, filters, and efficient handling of many products. The interface can be adapted to your assortment.

Smart search
Filters
Stock
Management

Orders, catalog, and customers in one system

Your team manages orders and products through the store administration, while additional workflows can be added as needed.

Administration / orders
Online store order management
For different wholesale models

One foundation — different workflows

The store can evolve around your assortment, customers, and internal workflows.

Manufacturer

Direct wholesale sales to partners and business customers.

Supplier

A catalog for repeat purchasing and regular customers.

Wholesale + retail

Different buyer groups and terms within one system.

Large catalog

Structure, search, and integrations for a large assortment.

Built around your workflow

Move your wholesale sales into a convenient online channel

We will help select the right store configuration, modules, and integrations without building unnecessary functionality.

FAQ

Questions about wholesale ecommerce

The exact configuration depends on your pricing, customer types, accounting system, and order workflow.

Yes. Wholesale pricing can be configured through customer groups, specific prices, and rules for individual buyers or customer segments.

Yes. Wholesale ordering can use minimum quantities, pack multiples, and additional checkout rules depending on your business process.

Yes. One storefront can serve different customer groups and apply different commercial terms.

Yes. Integrations can synchronize products, stock, prices, and orders depending on the accounting system and configuration used.

Yes. Ewonta plans support large catalogs, while catalog structure and search can be adapted to the assortment.

Yes. Ewonta is built on PrestaShop and can be extended with modules and custom development for specific workflows.

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